Significant Market Opportunities

MindBridge’s technology can monitor, control and respond directly to the emotions, intentions and thoughts of the user and can be customized to work in an unlimited number of industrial, consumer and medical applications. MindBridge’s goal is to provide a platform around which products and solutions can be easily created and made available to those who can benefit from them.

MindBridge’s hardware, coupled with its customizable software, provides researchers, professionals and software developers the ability to create new applications that, until now, had been cost-prohibitive or impossible to realize with alternative approaches. The platform developed by MindBridge can be applied to control or communicate with any device across all industrial and application fields.

The goal of the MindBridge NIA was to increase the fun of playing computer games and enhance immersion in gaming applications. The underlying strategy was to decrease the layers of abstraction such as learning key strokes and mouse click combinations and create a low-cost, cutting edge computer input device to decrease the response times However, it quickly became apparent that the possible applications for this wearable device extend far beyond gaming.

The market opportunities for the MindBridge platform are enormous including:
  • Medical, Disability, Institutional / Healthcare
  • Wellness, Yoga, Meditation and Teaching
  • Sports Performance, Training and Therapy
  • Consoles, Games, Toys and Entertainment
  • Commercial and Industrial
  • Government, Intelligence & Military
  • Consumer Electronics
13K001 MindBridge - Hands-off demonstration using NIA


Opportunities
MindBridge’s platform allows any researcher, professional or software developer the ability to develop and make widely available new applications that were cost-prohibitive or not possible with traditional EEGs. MindBridge adds the ability to incorporate feedback directly into applications developed using its software. This enables instant results to better control brain function as a result. This combination of monitoring and feedback opens opportunities for EEG based biofeedback to enhance people’s lives, both in health and productivity.

Medical Applications
In the case of medical research, commercial, medical-grade EEGs today cost tens of thousands of dollars, are complex, require trained personnel, require physical transport to the EEGs and are not customizable, making them useful and available to only a select few.

Communication Disability Applications
For those with communications disabilities, The MindBridge platform enables control of many different types of devices for immediate improvement in quality of life. It allows users to operate computer applications, keyboards, and cursors, enabling communication with the outside world in a way that was not previously possible.

13K001 MindBridge - Boy wearing NIA Paralysis Disability Applications
There are thousands of people afflicted with various forms and levels of paralysis, including those afflicted with chronic diseases such as Amyotrophic Lateral Sclerosis (ALS), Multiple Sclerosis, Muscular Dystrophy or Cerebral Palsy as well as those who have suffered injuries such as Traumatic Brain Injury or Spinal Cord Injury. At present, there are limited options for mass deployments of new technologies that can improve their lives. MindBridge has developed a set of core technologies that bring immediate benefits, while also providing platforms for additional research and applications that can serve the needs of this community in countless new ways.

Health Management Applications
13K001 MindBridge - Man doing yoga Through the ability of MindBridge to provide monitoring and feedback functions, drug free therapies can be developed for multiple types of disorders to enhance the quality of life. Applications, based on correlation of EMG and EOG with “classical” EEG responses appear almost endless and could include detection of events for health management, addiction relapses, rehabilitation, state-dependent memory training, and other opportunities to improve the interface between man and machine.

Wellness Applications
Through the MindBridge platform wellness, yoga and meditation therapies can be developed using feedback response from the NIA that are painless, drug-free and non-invasive. Applications developed using the MindBridge platform can be used to help reduce symptoms of depression, inducing sleep, reducing anxiety or tension.

Memory Applications
There are almost countless mental health benefits including increasing mental focus for concentration and increased productivity, help in the comprehension and retention of information so that a person can recall the information and remember things more easily, increase creativity and alertness.

Teaching Applications
Teaching applications that can be developed on the MindBridge platform can strengthen cognitive control to assist in the brain function of brain disorders such as Attention Deficit Hyperactivity Disorder, ALS, Epilepsy, Post-Traumatic Stress Disorder. A combined approach of research, therapy and teaching could result in the learners’ motivation rising and overall learning should improve.

Athletic Applications
13K001 MindBridge - Female golf player Any athlete will tell you that sports are as much a psychological battle as they are a physical challenge. If you want to run faster, jump higher or remain calm in clutch situations, it all starts with your brain. Applications developed using the MindBridge platform can be used to enhance an athlete’s performance at any level and for any sport. Golfers can play with greater consistency, baseball players can improve their batting averages, basketball players can improve their shooting averages, and soccer players can use their right and left foot with equal confidence. Many coaches recognize the importance of psychology in sports, and have developed effective brain training regimens for their athletes. MindBridge applications can combine a number of different techniques including those based on medical applications to achieve rapid improvement in mental and physical states, yielding powerful long lasting results.

Real Time Athletic Monitoring
Real-time monitoring of athletes using the MindBridge NIA can be used to determine an athlete’s mental state, to improve performance and mood disorders that can greatly effect performance of the athlete. In addition, large scale data acquisition apps can be developed to map out training and rehabilitation regimes based on the collected information.

Gaming Applications
13K001 MindBridge - Gamer wearing NIA Gaming applications using the MindBridge platform have proved themselves over time, allowing novice computer gamers to play at an expert level, allowing expert gamers to immerse in a virtual gaming experience not previously available. Biosignals of the body translate directly into computer commands and take advantage of total immersion into the game. Behavioral profiles of the character can be customized to let the sub consciousness take over.

Remote Control Applications
Remote controlled toys have been demonstrated using MindBridge. Apps to control smartphones, tablets, computers gaming consoles and more just require imagination and a developer to make it available. The potential for innovation is limitless for third party apps using the MindBridge platform.

Entertainment Applications
MindBridge brings reality to thought controlled entertainments systems for home, office, airlines and theaters allowing users to reach a higher and more personal experience of their entertainment.

Military Applications
Military applications can include State Dependent Memory Applications for skills development, Real Time Monitoring of personnel and remote control of applications. Deployment command could convey information and instructions with greater precision.

Real Time Feedback
MindBridge adds the ability to incorporate feedback directly into applications developed using its software. This enables individuals to instantly see results and to better control brain function as a result. This combination of monitoring and feedback opens opportunities for EEG based biofeedback to enhance people’s lives, both in health and productivity.

More Man/Machine Applications
Applications, based on correlation of EMG and EOG with “classical” EEG responses appear almost endless and could include detection of events for health management, addiction relapses, rehabilitation, state-dependent memory training, commercial and industrial applications and other opportunities to improve the interface between man and machine.



Competitive Advantages
The following table compares the MindBridge product to two similar competitors, NeuroSky and Emotiv. The effort that MindBridge has put into product development making the product user friendly and easy to use can clearly be seen.

13K001 MindBridge - Competitive Advantages